Meta Founder and CEO Mark Zuckerberg announced that India has become the largest market for Meta AI, driven by WhatsApp’s massive user base. This achievement follows Meta AI’s recent launch in India, after debuting in the U.S. last year.
During Meta’s second-quarter earnings call, Zuckerberg highlighted that users have conducted billions of queries with Meta AI since its rollout. He noted, “We’re seeing particularly promising signs on WhatsApp in terms of retention and engagement,” which have driven India’s top position in Meta AI usage.
Meta AI, which is integrated across Instagram, Facebook, Messenger, WhatsApp, and the web, received a significant upgrade in April with the new Llama 3 model. This upgrade was rolled out in over a dozen countries.
Although Meta began testing the AI in India around the same time, it was only fully available after June, following the completion of India’s general elections.
Meta has faced cultural challenges in tailoring its AI for the Indian market. Early reports indicated issues like AI-generated images predominantly featuring men with turbans and inconsistent handling of religious jokes.
Meta has since adjusted its algorithms and added support for multiple languages, including Hindi, French, and Spanish, expanding Meta AI’s reach to 22 countries.
Looking ahead, CEO Mark Zuckerberg emphasized the need for significantly more computing power to train the next Llama 4 model, estimating it will require ten times the resources used for Llama 3.
In other developments, Meta’s social networks are also performing well. Threads, the company’s Twitter/X competitor, is approaching 200 million users, up from 175 million reported last month. Additionally, Meta is seeing strong engagement from young adults on Facebook in the U.S.
Meta’s rapid rise in India underscores the powerful impact of WhatsApp’s user base on AI engagement and highlights the potential for Meta AI’s global expansion.
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